European and American policies for mobile commerce market adoption

被引:0
|
作者
Andersen, KV [1 ]
Juul, NC [1 ]
Varshney, U [1 ]
机构
[1] Copenhagen Sch Econ & Business Adm, Copenhagen, Denmark
关键词
mobile commerce; business application;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper highlights differences between European and American approaches to market adoption of mobile commerce by comparing a total of twelve variables. Based on these 12 variables, Europe appears to take the lead although from a business angle the underlying structural factors might favor the US side rather than the European industry.
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页码:1 / 3
页数:3
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