Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification - Guest editorial

被引：0

作者：

Balmer, John M. T. ^{[1
]}

Mukherjee, Avinandan

机构：

[1] Univ Bradford, Sch Management, Bradford BD7 1DP, W Yorkshire, England

[2] Montclair State Univ, Sch Business, Montclair, NJ 07043 USA

[3] Harvard Univ, Sch Business, Cambridge, MA 02138 USA

[4] China Europe Int Business Sch, Shanghai, Peoples R China

来源：

EUROPEAN JOURNAL OF MARKETING | 2006年 / 40卷 / 7-8期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：725 / 729

页数：5

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