Corporate Culture and Company Performance: A Case Study of Home Inns in China

China's phenomenal economic ascent has fueled domestic and outbound tourism demand and thus created unprecedented opportunities for hotel development and management. This single case study explores the relations between corporate culture and organizational performance for Home Inns, the largest lodging firm in China. The findings reveal that human relations and social nexus in a harmonious organizational context, as manifested in the core values of happiness and caring, are the major cultural traits "gluing" management and employees together in efforts aimed at accomplishing strategic goals. The study has major implications for organizations, both indigenous and international, operating hotels in China.