The Network Reputation Analysis of Economy Hotels Based on the Identification of the Emotional Inclinations - A Case Study of Jinjiang Inns and Home Inns

This paper collects and extracts the consumers' comments on two economy hotels Jinjinag Inns and Home Inns from Qihoo and Ctrip websites by setting a specified period. Based on the given data, the authors distill the key indicators and attributes of the research. In addition, text recognition system and the corresponding statistical software are used to compare the attention-degree of consumers on these two hotels, then to analyse and classify their network reputation (IWOM) and emotional inclinations. The very purpose of this essay is to provide a new analytical perspective and decision-making information, which rely on obtaining and analysing the objective data of specified hotels, to identify the adventages and disadvantages of the hotels in competition.