The Research of CRM Intellectualization Based on Rough Set

被引：1
|
作者：
Tian Jiahua [1 ]
Zhang Guangjin [1 ]
Lv Feng [1 ]
机构：
[1] China Univ Geosci, Sch Polit & Law, Wuhan 430074, Peoples R China
来源：
2009 INTERNATIONAL FORUM ON INFORMATION TECHNOLOGY AND APPLICATIONS, VOL 2, PROCEEDINGS | 2009年
关键词：
Customer Relationship Management; Rough Set; data mining; data collection;
D O I：
10.1109/IFITA.2009.224
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The analytic Customer Relationship Management is the key to gain customers and realize intellectualization in Customer Relationship Management for enterprises. This paper proposed one kind of improved intellectualization model of Customer Relationship Management based on Rough Set, this model carries on the data pretreatment and data mining at one time instead of processing them in two steps. In the model, the data mining algorithm guaranteed the authenticity of the data, and avoided the strict constraint to data which the Rough Set algorithm requires. Finally, a case diagnosis proved the model is effective and feasible.
引用
收藏
页码：181 / 185
页数：5
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