Applications of flexible pricing in business-to-business electronic commerce

被引:47
|
作者
Bichler, M [1 ]
Kalagnanam, J [1 ]
Katircioglu, K [1 ]
King, AJ [1 ]
Lawrence, RD [1 ]
Lee, HS [1 ]
Lin, GY [1 ]
Lu, Y [1 ]
机构
[1] IBM Corp, Div Res, Thomas J Watson Res Ctr, Yorktown Hts, NY 10598 USA
关键词
D O I
10.1147/sj.412.0287
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
The increasingly dynamic nature of business-to-business electronic commerce has produced a recent shift away from fixed pricing and toward flexible pricing. Flexible pricing, as defined here, includes both differential pricing, in which different buyers may receive different prices based on expected valuations, and dynamic-pricing mechanisms, such as auctions, where prices and conditions are based on bids by market participants. In this paper we survey ongoing work in flexible pricing in the context of the supply chain, including revenue management, procurement, and supply-chain coordination. We review negotiation mechanisms for procurement, including optimization approaches to the evaluation of complex, multidimensional bids. We also discuss several applications pricing strategies for response to requests for quotes, dynamic pricing in the emerging area of hosted applications services. We conclude with a discussion of future research directions in this rapidly growing area.
引用
收藏
页码:287 / 302
页数:16
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