SUSTAINABLE TOURISM AND SOCIAL WEALTH: BASES FOR THE DEVELOPMENT OF THE LOCAL ECONOMY

The article examines changes in the conception of tourism, taking as a starting point issues of economic, social, political and environmental nature. The benefits and profits arising from the promotion of tourism are emphasized, drawing special attention to its multiplier effect. Subsequently, successful experiences of state action in favor of tourism are put into evidence. Finally, it analyzes the case of Barra do Jucu, Vila Velha (ES), seeking to extract from its example practical propositions to increase this activity in a sustainable way at the local level. The research was conceived based on the methodology of inventory of the tourism provided by the Ministry of Tourism, as well as in national and international bibliographical references on the subject. The results indicate a relatively low tourism potential, given the deficiencies presented there.