Minitrack Introduction for Social Media Management in Big Data Era

Papers in this minitrack cover several interesting topics regarding social media management in big data era. The minitrack presents six papers in total. Topics of these papers include novel social media tools, techniques and methods in social media management, opinion formation in social media, content commercialization, personalized social media recommendation, customer preference analysis in social media, co-branding via social media, particularly in regard to community and individual relationship. Such papers enrich and provide multidisciplinary inspirations to extant research in the field of social media management.