[1] NITIE, Natl Inst Ind Engn, Mumbai, Maharashtra, India
[2] EDHEC Business Sch, Dept Strategy Operat & Supply Chain Management, F-59057 Roubaix, France
[3] Montpellier Business Sch MBS, Dept Strategy & Entrepreneurship, Montpellier, France
[4] Booking com, Amsterdam, Netherlands
[5] Cadi Ayyad Univ, Marrakech, Morocco
[6] Guru Gobind Singh Indraprastha Univ, New Delhi, India
[7] 1e Kekerstr 133, NL-1104VA Amsterdam, Netherlands