[1] National Institute of Industrial Engineering, NITIE, Mumbai, India
[2] Department of Strategy (Operations and Supply Chain Management), EDHEC Business School, Roubaix,59057, France
[3] Department of Strategy and Entrepreneurship, Montpellier Business School (MBS), France
[4] Booking.com, Amsterdam, Netherlands
[5] Cadi Ayyad University, Marrakech, Morocco
[6] Guru Gobind Singh Indraprastha University, New Delhi, India