Gender differences in perceptions of Web-based shopping

被引：223
|
作者：
Van Slyke, C [1 ]
Comunale, CL
Belanger, F
机构：
[1] Univ Cent Florida, Dept Management Informat Syst, Orlando, FL 32816 USA
[2] Long Isl Univ, Sch Profess Accountancy, Brookville, NY USA
[3] Virginia Polytech Inst & State Univ, Pamplin Coll Business, Blacksburg, VA 24061 USA
来源：
COMMUNICATIONS OF THE ACM | 2002年 / 45卷 / 08期
关键词：
D O I：
10.1145/545151.545155
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Women have yet to welcome Web-based shopping as readily as men. A primary factor for this state is how men and women view shopping. Understanding those differences will help vendors address this vital pool of consumers.
引用
收藏
页码：82 / 86
页数：5
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