How does market orientation affect product innovation in China's manufacturing industry: The contingent value of dynamic capabilities

被引：0
|
作者：
Liu, Jing [1 ]
Su, Jingqin [1 ]
机构：
[1] Dalian Univ Technol, Acad Dept Management & Econ, Dalian, Peoples R China
来源：
PROCEEDINGS OF THE 2013 CONFERENCE ON EDUCATION TECHNOLOGY AND MANAGEMENT SCIENCE (ICETMS 2013) | 2013年
关键词：
Market orientation; Dynamic capabilities; Product innovation; Manufacturing industry; PERFORMANCE; ENVIRONMENT;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
We conceptualize and empirically test a mode that links different types of market orientation and product innovation, moderating by dynamic capabilities. Survey responses from China's manufacturing industry firms indicate that niche market orientation is more strongly positively related with product innovation than is mass market orientation. Meanwhile firms with high levels of dynamic capabilities better effects two types of market orientation and product innovation. The results have significant implications for firm strategies to facilitate product innovations and achieve competitive advantages.
引用
收藏
页码：165 / 169
页数：5
相关论文
共 50 条
  • [31] How does knowledge network affect a firm's explorative innovation? The contingent role of R&D collaborations
    Xu, Luyun
    Li, Jian
    Zeng, Deming
    [J]. TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT, 2017, 29 (09) : 973 - 987
  • [32] How the competitors' online reviews affect product performance in the dynamic competitive market: an empirical analysis of the movie industry
    Xu, Yingwei
    Wu, Haibo
    Li, Rui
    [J]. APPLIED ECONOMICS LETTERS, 2024, 31 (01) : 75 - 80
  • [33] Ambidextrous Marketing Capabilities, Exploratory and Exploitative Market-Based Innovation, and Innovation Performance: An Empirical Study on China's Manufacturing Sector
    He, Peixu
    Pei, Yana
    Lin, Chunpei
    Ye, Di
    [J]. SUSTAINABILITY, 2021, 13 (03) : 1 - 21
  • [34] How does two-way FDI affect China's green technology innovation?
    Xu, Yingzhi
    Ren, Zifan
    Li, Yue
    Su, Xin
    [J]. TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT, 2023,
  • [35] Does legal protection affect firm value? Evidence from China's stock market
    Xu, Rong
    Xu, Xingmei
    Zhang, Junyan
    Li, Conggang
    [J]. ACCOUNTING AND FINANCE, 2021, 61 (01): : 51 - 70
  • [36] How Does Technological Progress Affect Employment and Wage Differences in China's Information Industry?
    李春梅
    杨蕙馨
    [J]. China Economist, 2013, (04) : 44 - 56
  • [37] The impact of green technology innovation on global value chain upgrading in China's equipment manufacturing industry
    Li, Yan
    Zhang, Xiaohan
    Hao, Jinyun
    Huang, Qingbo
    [J]. FRONTIERS IN ENVIRONMENTAL SCIENCE, 2022, 10
  • [38] Product innovation in small manufacturers, market orientation and the industry's five competitive forces Empirical evidence from Spain
    Hernandez-Espallardo, Miguel
    Delgado-Ballester, Elena
    [J]. EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 2009, 12 (04) : 470 - +
  • [39] How Does Geopolitical Risk Affect Corporate Innovation? Evidence from China's Listed Companies
    Lee, Chi-Chuan
    Zhang, Jian
    Yu, Chin-Hsien
    Fang, Lei
    [J]. EMERGING MARKETS FINANCE AND TRADE, 2023, 59 (07) : 2217 - 2233
  • [40] How does the business cycle affect firm innovation? Evidence from China's listed companies
    Zhang, Qun
    Chen, Jingde
    Zhang, Peihui
    Liu, Hao
    [J]. EMERGING MARKETS FINANCE AND TRADE, 2022, 58 (05) : 1390 - 1414
12345