How does market orientation affect product innovation in China's manufacturing industry: The contingent value of dynamic capabilities

被引：0
|
作者：
Liu, Jing [1 ]
Su, Jingqin [1 ]
机构：
[1] Dalian Univ Technol, Acad Dept Management & Econ, Dalian, Peoples R China
来源：
PROCEEDINGS OF THE 2013 CONFERENCE ON EDUCATION TECHNOLOGY AND MANAGEMENT SCIENCE (ICETMS 2013) | 2013年
关键词：
Market orientation; Dynamic capabilities; Product innovation; Manufacturing industry; PERFORMANCE; ENVIRONMENT;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
We conceptualize and empirically test a mode that links different types of market orientation and product innovation, moderating by dynamic capabilities. Survey responses from China's manufacturing industry firms indicate that niche market orientation is more strongly positively related with product innovation than is mass market orientation. Meanwhile firms with high levels of dynamic capabilities better effects two types of market orientation and product innovation. The results have significant implications for firm strategies to facilitate product innovations and achieve competitive advantages.
引用
收藏
页码：165 / 169
页数：5
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