Improving Export Marketing Performance: A Conceptual Model of Adaptation Marketing Strategy

被引：0
|
作者：
Umboh, Ivonne Angelic [1 ]
Aryanto, Vincent Didiek Wiet [2 ]
机构：
[1] Univ Diponegoro, Semarang, Central Java, Indonesia
[2] Univ Dian Nuswantoro, Semarang, Central Java, Indonesia
来源：
QUALITY-ACCESS TO SUCCESS | 2019年 / 20卷 / 171期
关键词：
export marketing performance; adaptation marketing strategy; responsive-proactive superiority; innovation; COMPETITIVE ADVANTAGE; DYNAMIC CAPABILITIES; PRODUCT ADAPTATION; FIRM; ORIENTATION; INNOVATION; STANDARDIZATION; DETERMINANTS; KNOWLEDGE;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This article aims at proposing a conceptual model of dynamic responsive-proactive superiority to bridge the gap between adaptation marketing strategy and export marketing performance. The literature reviews were undertaken to arrange novelty model on dynamic responsive-proactive superiority, this proposed conceptual model is expected to improve export marketing performance vis-a-vis adaptation marketing strategy that is to date, and it is still under research particularly in developing countries. The dynamic responsive-proactive is also strengthened by innovation capability.
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页码：62 / 69
页数：8
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