Improving Export Marketing Performance: A Conceptual Model of Adaptation Marketing Strategy

被引：0

作者：

Umboh, Ivonne Angelic ^{[1
]}

Aryanto, Vincent Didiek Wiet ^{[2
]}

机构：

[1] Univ Diponegoro, Semarang, Central Java, Indonesia

[2] Univ Dian Nuswantoro, Semarang, Central Java, Indonesia

来源：

QUALITY-ACCESS TO SUCCESS | 2019年 / 20卷 / 171期

关键词：

export marketing performance; adaptation marketing strategy; responsive-proactive superiority; innovation; COMPETITIVE ADVANTAGE; DYNAMIC CAPABILITIES; PRODUCT ADAPTATION; FIRM; ORIENTATION; INNOVATION; STANDARDIZATION; DETERMINANTS; KNOWLEDGE;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This article aims at proposing a conceptual model of dynamic responsive-proactive superiority to bridge the gap between adaptation marketing strategy and export marketing performance. The literature reviews were undertaken to arrange novelty model on dynamic responsive-proactive superiority, this proposed conceptual model is expected to improve export marketing performance vis-a-vis adaptation marketing strategy that is to date, and it is still under research particularly in developing countries. The dynamic responsive-proactive is also strengthened by innovation capability.

引用

页码：62 / 69

页数：8

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