Marketing tourism via electronic games: understanding the motivation of tourist players

被引：0
|
作者：
Xu, Feifei [1 ]
Tian, Feng [2 ]
Buhalis, Dimitrios [1 ]
Weber, Jessika [1 ]
机构：
[1] Bournemouth Univ, Sch Tourism, Poole BH12 5BB, Dorset, England
[2] Bournemouth Univ, Sch Design Engn & Comp, Poole BH12 5BB, Dorset, England
来源：
2013 5TH INTERNATIONAL CONFERENCE ON GAMES AND VIRTUAL WORLDS FOR SERIOUS APPLICATIONS (VS-GAMES) | 2013年
关键词：
tourism marketing; mobile game; tourist game player; motivation; GENDER-DIFFERENCES;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Marketing tourism via games is a new phenomenon. This research uses a qualitative method to explore the motivation of tourist players. Through content analysis of the focus group results, it identifies five reasons to play a tourism game on holiday, namely, curiosity; exploration; socialization; fun and fantasy experience; and challenge and achievement. Suggestions to tourism marketing are drawn based on the findings.
引用
收藏
页数：8
相关论文
共 50 条
  • [1] The effect of internet marketing and electronic word of mouth of Sundanese gastronomy tourism on tourist visit motivation to Bandung
    Valentina, D.
    Turgarini, D.
    Pratiwi, I. I.
    [J]. PROMOTING CREATIVE TOURISM: CURRENT ISSUES INTOURISM RESEARCH, 2021, : 771 - 776
  • [2] The Role of Digital Marketing for Aesthetic Tourism: Understanding Tourist Behavior
    Lozano-Ramirez, Jessica
    Ramos, Karen
    Ahumada-Tello, Eduardo
    Lopez-Regalado, Martha
    [J]. ADVANCES IN USABILITY, USER EXPERIENCE, WEARABLE AND ASSISTIVE TECHNOLOGY, AHFE 2021, 2021, 275 : 649 - 656
  • [3] Understanding beer tourist motivation
    Kraftchick, Jennifer Francioni
    Byrd, Erick T.
    Canziani, Bonnie
    Gladwell, Nancy J.
    [J]. TOURISM MANAGEMENT PERSPECTIVES, 2014, 12 : 41 - 47
  • [4] Understanding the Impact of Cultural Contents in Digital Games on Players' Engagement, Enjoyment, and Motivation in Gameplay
    Pyae, Aung
    Zaw, Hein Htoo
    Khine, May Thin
    [J]. PROCEEDINGS OF THE 30TH AUSTRALIAN COMPUTER-HUMAN INTERACTION CONFERENCE (OZCHI 2018), 2018, : 83 - 87
  • [5] Electronic Internal Marketing for Tourism A New Tourism Marketing Approach
    Suzuki, Shohei
    Morimoto, Shoichi
    [J]. 2014 11TH INTERNATIONAL CONFERENCE ON E-BUSINESS (ICE-B), 2014, : 63 - 67
  • [6] Understanding tourist perspectives in creative tourism
    Tan, Siow-Kian
    Tan, Siow-Hooi
    Luh, Ding-Bang
    Kung, Shiann-Far
    [J]. CURRENT ISSUES IN TOURISM, 2016, 19 (10) : 981 - 987
  • [7] Tourist Destination Image, Tourist Motivation and Tourism - in Chinese Tourists to Thailand, for Example
    Yu Weiping
    He Mingli
    [J]. PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, 2016, : 522 - 542
  • [8] Relationship Between Sport Participation Motivation and Teaching Games for Understanding Among Novice Handball Players
    Naimikia, M.
    Gholami, A.
    [J]. RESEARCH QUARTERLY FOR EXERCISE AND SPORT, 2016, 87 : S113 - S113
  • [9] Dental tourism: Examining tourist profiles, motivation and satisfaction
    Jaapar, Mustaffa
    Musa, Ghazali
    Moghavvemi, Sedigheh
    Saub, Roslan
    [J]. TOURISM MANAGEMENT, 2017, 61 : 538 - 552
  • [10] A Study of Tourist Behavior in Favor of Tourism Products Marketing
    Fan, Hongjun
    Cai, Dan
    [J]. 2016 ISSGBM INTERNATIONAL CONFERENCE ON INFORMATION, COMMUNICATION AND SOCIAL SCIENCES (ISSGBM-ICS 2016), PT 3, 2016, 68 : 268 - 272
12345