The effect of internet marketing and electronic word of mouth of Sundanese gastronomy tourism on tourist visit motivation to Bandung

This study used the quantitative method to see and examine if Internet marketing (X1) and electronic word of mouth (X2) affect the tourist visit motivation to Bandung. The sampling technique used was incidental sampling, with local tourists as the respondent. This study used 100 respondents. Instrument testing technique in this study was the validity and reliability test, while the data analysis technique used the classic assumption test, multiple linear regression analysis, and descriptive analysis. The study result shows that 1) Internet marketing and electronic word of mouth simultaneously affected the motivation of tourism to visit Bandung; 2) Internet marketing didn't affect the tourist visit motivation to Bandung; 3) electronic word of mouth affected the tourism visit motivation to Bandung; and 4) the most known menus of Sundanese food and beverage in Bandung by the respondent are a menu that can be found easily in Bandung.