An Investigation Towards Consumer Intention to Purchase Halal Financing Product and Services Using Theory of Planned Behaviour

This research is intended to investigate the important factor that influenced the consumer in purchase the halal financing product and services. In this case, the Theory of Planned Behavior is employed in identifying the factor under consideration of the attitude, social norms, and perceived behavior control. Set of the questionnaire was developed based on literature studies and distributed in Malaysia. Later, the Structural Equation Modelling (SEM) approach is used to test the relationship between the research model construct in order to identify the factor which attracts the customer in choosing halal financing product and services. Finding shows that, attitude is the most significant influenced towards customer intention in purchasing halal financing product and services, followed by social norms, and perceived behavior control. Several imperative implications of the finding. First, provide support and aid for the banking sector and government to the establishment and promotion of Malaysia as global halal financing hub. Secondly, serve as an orientation to study the robustness of TPB in the field of financing product and services.