Hazard-Based Model of Activity Generation Using Vehicle Trajectory Data

Travel behavior modeling suffers from lack of longitudinal data due to the high cost of procurement and difficulty with ensuring data quality. In the recent years ubiquitous data intercepted from social media, cell detail record, GPS traces are increasingly being explored to analyze human mobility. However, these data lack key demographic information which limits their use for developing causal models of traveler behavior. The primary contribution of the paper lies in using vehicle trajectory data from Ann Arbor along with multiple other data sources for developing a hazard-based activity generation model. The different category of data used in the analysis include (i) vehicle trajectory data (VTD), (ii) American Census Survey (ACS), (iii) land use data, (iv) household travel survey (HTS) data, and (v) smart location data from Environmental Protection Agency (EPA). Home and work are identified as the two most frequently visited locations from the VTD and validated against land use categories of the region. Next a random utility-based model is developed using HTS data to identify other activity purposes as a function of the polynomials of distance from home, activity duration and departure time. The developed model is then applied to identify the non-home activity purposes in the VTD. Demographic and accessibility information are appended to the VTD from ACS and smart location databases respectively. The fmal database is then used to develop a hazard-based activity generation model. (C) 2020 The Authors. Published by Elsevier B.V.