Using anchor text to improve web page title in process of search engine optimization

被引：0
|
作者：
Matosevic, Goran [1 ]
机构：
[1] Juraj Dobrila Univ Pula, Fac Econ & Tourism Dr Mijo Mirkovic, P Preradovica 1-1, Pula 52100, Croatia
来源：
CENTRAL EUROPEAN CONFERENCE ON INFORMATION AND INTELLIGENT SYSTEMS, 2015 | 2015年
关键词：
Search engine optimization; web page title; anchor text; backlink analysis;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Search engine optimization involves "on-page" and "off-page" techniques which webmasters use to improve ranking of web pages in popular search engines. One of main "on-page" ranking factor is page title which search engines display as link in their search results pages. Using keywords in page title is one of most important task of SEO. This paper proposes using top anchor text from backlink analysis to improve page titles of existing web pages. An experiment has been done on DMOZ websites and the results shows that anchor text can be used to improve page titles in process of SEO. This technique can be used to automate SEO process.
引用
收藏
页码：173 / 176
页数：4
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