共 50 条
- [21] ADVERTISING THEORY AND PRACTICE, 4th edition [J]. JOURNAL OF MARKETING, 1953, 18 (02) : 208 - 208
- [23] The creativity of outdoor advertising: theory and practice from the vision of the creative [J]. AREA ABIERTA, 2009, (22):
- [24] ADVERTISING RESEARCH AND ADVERTISING PRACTICE [J]. JOURNAL OF ADVERTISING, 1993, 22 (01) : R7 - R8