SUCCESSFUL NATION BRANDING

被引：0

作者：

Drutarovska, Jana ^{[1
]}

机构：

[1] Ekon Univ Bratislave, Fak Medzinarodnych Vztahov, Bratislava 85235, Slovakia

来源：

INTERNATIONAL RELATIONS 2013: CONTEMPORARY ISSUES OF WORLD ECONOMICS AND POLITICS, VOLS 1-4 | 2013年

关键词：

brand; nation branding; product branding;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present article deals with the characteristics and the definition of the nation branding concept as a modern phenomenon, which linking the area of public diplomacy and marketing. Based on the analysis of the case study of successful nation branding story the author of present article will try to provide recommendations that could have potential to help a country in applying a nation branding concept.

引用

页码：173 / 181

页数：9

共 50 条

[31] Nation branding: Opportunities for business in Russia
Kusraeva, O. A.
[J]. ROSSIISKII ZHURNAL MENEDZHMENTA-RUSSIAN MANAGEMENT JOURNAL, 2021, 19 (04): : 614 - 631
[32] BRINGING THE NATION TO THE NATION BRANDING DEBATE: EVIDENCE FROM UKRAINE
Bagramian, Ruben
Hughes, Mine Ucok
Visconti, Luca M.
[J]. THRIVING IN A NEW WORLD ECONOMY, 2016, : 374 - 377
[33] COUNTERFEITING THE NATION? Skopje 2014 and the Politics of Nation Branding in Macedonia
Graan, Andrew
[J]. CULTURAL ANTHROPOLOGY, 2013, 28 (01) : 161 - 179
[34] Nation Branding in Modern History.
Rappaport, Erika
[J]. JOURNAL OF MODERN HISTORY, 2020, 92 (04): : 920 - 922
[35] Nation branding: With pride against prejudice
Janine Widler
[J]. Place Branding and Public Diplomacy, 2007, 3 (2) : 144 - 150
[36] Canada, Nation Branding and Domestic Politics
Berrada, Ibrahim
Nimijean, Richard
[J]. AMERICAN REVIEW OF CANADIAN STUDIES, 2021, 51 (02) : 353 - 355
[37] Branding the nation: Towards a better understanding
Fan, Ying
[J]. PLACE BRANDING AND PUBLIC DIPLOMACY, 2010, 6 (02) : 97 - 103
[38] The Catalan Digital Republic: Between Nation Branding and Nation Building
Jimenez, Aitor
Garai-Artetxe, Estitxu
[J]. ETHNOPOLITICS, 2023,
[39] SUCCESSFUL COLD BRANDING OF NONSALMONIDS
COUTANT, CC
[J]. PROGRESSIVE FISH-CULTURIST, 1972, 34 (03): : 131 - &
[40] Cognitive Tools For Successful Branding
Perez Hernandez, Lorena
[J]. APPLIED LINGUISTICS, 2011, 32 (04) : 369 - 388

← 1 2 3 4 5 →