SUCCESSFUL NATION BRANDING

被引：0

作者：

Drutarovska, Jana ^{[1
]}

机构：

[1] Ekon Univ Bratislave, Fak Medzinarodnych Vztahov, Bratislava 85235, Slovakia

来源：

INTERNATIONAL RELATIONS 2013: CONTEMPORARY ISSUES OF WORLD ECONOMICS AND POLITICS, VOLS 1-4 | 2013年

关键词：

brand; nation branding; product branding;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present article deals with the characteristics and the definition of the nation branding concept as a modern phenomenon, which linking the area of public diplomacy and marketing. Based on the analysis of the case study of successful nation branding story the author of present article will try to provide recommendations that could have potential to help a country in applying a nation branding concept.

引用

页码：173 / 181

页数：9

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