Perceptions of economic globalization, emerging influence, and international organizations in India

This article presents an exploratory study-based on the emerging economy context of India which examines the relationships among citizens' perceptions of economic globalization, their country's "emerging influence", other key nations, and large international organizations. Demographic and socioeconomic factors influenced respondents' perceptions of economic globalization and emerging influence. Perceptions of economic globalization influenced emerging influence. Perceptions of international organizations were influenced by views of emerging influence, key nations, and economic globalization. Perceptions of key nations were influenced by views of emerging influence and international organizations. The findings are relevant for extended engagement in global public relations and public diplomacy. (C) 2013 Elsevier Inc. All rights reserved.