The Influence of Leaders Orientation on Event Management Success: Event Crews Perception

A research on leadership styles of event manager's influence the event success set the background of the study in this manner. Leadership styles are one of the factors that lead to successful event. Successful event can be a good benchmark for event planning in the future. The objective of the research is to examine the influence of leadership style towards event success. Population for this research consists 112 event companies who are doing consultant event management and organizing the event that are running their operation nearby Kuala Lumpur, biggest city in Malaysia. This non-probability sampling successfully collected 100 set questionnaires from event crews using convenient sampling method. The analysis shows that people oriented and decision-making oriented of leader have significant relationship towards event success. Last but not least, this paper ends with conclusion World Conference On Business, Economics And Management - ion, recommendation and suggestion for future research. (C) 2014 The Authors. Published by Elsevier Ltd.