Creating cooperative advantage: The roles of identification, trust, and time

This study promotes the notion of cooperative advantage as an alternative to the common emphasis on competitive advantage. In a challenging setting, identification, trust and time focus emerged as central cooperative advantage preconditions between actors with different worldviews. Creating cooperative advantage is associated with these three dimensions and their interplay through acknowledgment, respect and patience central managerial qualities present in the case. The notion of cooperative advantage is related to industrial network theory and the strategic management discipline. (C) 2014 Elsevier Inc. All rights reserved.