CONTRADICTIONS OF THE CHOICE OF EMPLOYMENT FORMS BY STUDENTS OF THE OMSK REGION IN CONDITIONS OF THE DIGITAL ECONOMY DEVELOPMENT

The quality of working life is largely determined by the choice of profession and the competitiveness of a person in the labor market. At the same time, it becomes obvious that the professional division of labor is being significantly transformed under the influence of the fourth industrial revolution and the digital economy. Under these conditions, constant professional self-determination, positioning of a person in the structure of the professional division of labor is required in order to timely form potentially promising competencies and design the trajectory of his professional development. Realization of professional self-determination occurs in the labor market, where, under the influence of digital technologies, the understanding of forms of employment, ways of integrating a person in labor activities is changing. There are new ways to integrate a person into work: distance employment, project employment, self-employment, freelancing. At the same time, in modern conditions, there are contradictions between the supply of labor and the demand from University graduates in the regional labor market. These contradictions generate new trends in migration processes.