Mere exposure: Gender differences in the negative effects of priming a state of self-objectification

被引：123

作者：

Roberts, TA ^{[1
]}

Gettman, JY ^{[1
]}

机构：

[1] Colorado Coll, Dept Psychol, Colorado Springs, CO 80903 USA

来源：

SEX ROLES | 2004年 / 51卷 / 1-2期

关键词：

gender; objectification; media; priming;

D O I：

10.1023/B:SERS.0000032306.20462.22

中图分类号：

B844 [发展心理学（人类心理学）];

学科分类号：

040202 ;

摘要：

Objectification theory (Fredrickson & Roberts, 1997) holds that American culture coaxes women to develop observers' views of their bodies. The present study was designed to test whether a state of self-objectification can be automatically activated by subtle exposure to objectifying words. A state of self-objectification or of bodily empowerment was primed by the use of a scrambled sentence task. Women's ratings of negative emotions were higher and their ratings of the appeal of physical sex lower when primed with self-objectification than when primed with body competence. Men's ratings were unaffected by the primes. The results of this study suggest that mere exposure to objectifying media can play a significant role in the initiation of a self-objectified state along with its attendant psychological consequences for women.

引用

页码：17 / 27

页数：11

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