Product line strategy within a vertically differentiated duopoly

被引：1
|
作者：
Kitamura, Ryoma [1 ]
Shinkai, Tetsuya [2 ]
机构：
[1] Kwansei Gakuin Univ, Grad Sch Econ, Nishinomiya, Hyogo 6628501, Japan
[2] Kwansei Gakuin Univ, Sch Econ, Nishinomiya, Hyogo 6628501, Japan
来源：
ECONOMICS LETTERS | 2015年 / 137卷
关键词：
Multi-product firm; Duopoly; Cannibalization; Vertical product differentiation;
D O I：
10.1016/j.econlet.2015.09.036
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We consider a duopoly model in which firms with different costs supply two vertically differentiated products in the same market. We characterize graphically firms' product line strategies through the quality superiority and the relative cost efficiency ratios. (C) 2015 Elsevier B.V. All rights reserved.
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页码：114 / 117
页数：4
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