INFLUENCE OFIMAGE TECHNOLOGIES ON UNIVERSITY CORPORATE CULTURE

Contemporary imageology is a rapidly developing sector of humanitarian research that covers various spheres of social interaction. A vital role in the development of this direction of research is played by image technologies, which can be both universal for all areas of life and exclusive to the given profession, narrowly specialized, applicable only to one type of activity. An example of the latter type of technologies is image technologies employed in the formation of corporate culture in a department of a modern university. A detailed analysis of these technologies is conducted by scholars at the Belgorod State Institute of Arts and Culture (Russia), and its results are reported in the present paper.