Building Entrepreneurship in Performing Arts Industry through the Incubation Model

The purpose of this article is to explore the incubation model for performing arts communities to build entrepreneurship in the creative industry sector. The aim of the exploration of the incubation model is to search for a strategy in building the capacity for increasing the quality of performing arts production, to access the performing arts market, and to create network with stakeholders. We used project-based research method to diagnose, create the incubation model, do its implementation, and evaluate the model. This research involved 15 people with performing arts background; five experts in the fields of dance, music, performing arts, and entrepreneurship; and the researchers as its participants. The project was implemented on May 20-21, 2016 in Bandung. The incubation consisted of discussions, collaborations, and presentations of the community works. The experts discussed their knowledge and experiences regarding of building the business plan, producing contemporary performing arts, and accessing the national and international markets for performing arts and music industry. Participants collaborated to present their concept or/and their production. Fifteen participants came up with eight presentations of business plan, and the three experts with dance, music, and performing arts backgrounds criticized them in terms of the concepts and their production. According to the experts, the problem with their concept and production is that they are still in the safety zone; thus, they need to think out of the box to open their minds, to do more in-depth research, and to have the references in order to increase the quality of their works. Festivals and performances are the forms of their market. This model of incubation benefits the communities to change their world view of performing arts industry. However, this project needs to be followed by a community business plan in creating the production and distributing it in the festivals.