Bridging boundaries in consumption, markets, and culture INTRODUCTION

This article introduces a special issue of Consumption Markets & Culture on Bridging Boundaries in Consumption, Markets and Culture presenting research by scholars based around the globe. Together, their work examines ways in which the dynamic relations between consumer actions, the marketplace, and cultural meanings bridge boundaries in consumption, markets, and culture. All of the studies rigorously showcase new ways of addressing enduring problems, demonstrating the rich analyzes that emerge when researchers dare to bridge boundaries between multiple perspectives in theory building.