Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

被引:21
|
作者
Hernandez, Jose Mauro C.
Han, Xiaoqi [1 ]
Kardes, Frank R. [2 ]
机构
[1] Univ Alaska, Fairbanks, AK 99701 USA
[2] Univ Cincinnati, Cincinnati, OH 45221 USA
关键词
Brand; Information diagnosticity; Missing information; Expertise; MULTIATTRIBUTE; STRATEGIES; DIMENSIONS; KNOWLEDGE; JUDGMENT; PRICE; CUES;
D O I
10.1016/j.jbusres.2013.07.006
中图分类号
F [经济];
学科分类号
02 ;
摘要
Four experiments demonstrated that as the perceived diagnosticity of the presented information increases, sensitivity to missing diagnostic information decreases. However, experts were sensitive to missing information regardless of the diagnosticity of the presented attribute information. When a well-known brand name was paired with the attribute information, novices were insensitive to missing information regardless of the diagnosticity of the presented attribute information. Implications of the results for understanding information utilization and omission neglect are discussed. (C) 2013 Elsevier Inc. All rights reserved.
引用
收藏
页码:874 / 881
页数:8
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