A Study on the Food Science and Nutrition Students' Evaluation for Home Meal Replacement(HMR) Quality Using Importance-Performance Analysis

The present study noticed a paucity of research on HMR in contrast with the explosive growth of the market. To find out how consumers find the attributes of HMR, an FGI with experts and the modified Delphi technique were used to elicit the attributes. Then, students majoring in food and nutrition were asked to rate the importance of and satisfaction with the elicited HMR attributes. Next to investigate consumers' perception of currently available HMR products, and to provide production and marketing cues for HMR suppliers and sellers, the IPA was performed.