TRADE-OFF BETWEEN CORPORATE POLITICAL ACTIVITIES AND CUSTOMER ORIENTATION

被引：0
|
作者：
Siedentopp, Jan [1 ]
机构：
[1] Free Univ Berlin, Sch Business & Econ, D-14195 Berlin, Germany
来源：
PROCEEDINGS OF THE NINETEENTH ANNUAL MEETING OF THE INTERNATIONAL ASSOCIATION FOR BUSINESS AND SOCIETY | 2008年 / 19卷
关键词：
corporate political activity; customer orientation; political resources; path-dependence;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper addresses the relationship between corporate political activities (CPA) and a firm's customer orientation (CO) from a strategy perspective. Focussing on the potential negative implications of CPA, the paper argues that CPA over time may result in path-dependency for the focal strategic system and lead to a low level of customer orientation and strategic rigidity to readdress an appropriate level of CO.
引用
收藏
页码：432 / 439
页数：8
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