Strategies for retailers aggrandize the scale of e-retailing

The flourish of electronic commerce has put the traditional retailing business under the charge of the high-tech e-retailing, while proffers the latter with opportunities to further develop itself. Therefore, how to best utilize the attributes like convenience, speediness of the Internet to systematically integrate itself with the traditional brick-and-mortar retailing business in an effort to cater to the constantly changing demands of the consumers, improve the competitiveness of, the Chinese retailing business as a whole has been deemed as one of the most urgent topics that traditional retailer under brand new economic environment should address.