A Study on Comparison on the Technical Factors of Korea and China Shopping Mall Website

This paper mainly focuses on the technical factors of the website targeted at shopping mall websites in Korea and China. There are a total of six technical factors, and we conducted an empirical study on how those six factors are different based on the shopping mall websites of two different countries. Statistical data for an empirical study targeted at undergraduate students in Korea and China, and they filled in a questionnaire. Moreover, reliability of the collected data was measured, and a T-test of the established hypotheses was carried out. The following describes the results that were found. While the shopping mall websites of two countries showed a difference in terms of quick transition of the web pages or images, ease of use, reliability, and accessibility, they did not show the difference in term of accuracy and the short cut function.