Determinants of hotel occupancy of the main destinations of sun and beach in Mexico

In Mexico, the growth of hotel occupancy is asymmetric. In this work, the behavior of different tourist variables is analyzed in order to identify the determinants of hotel occupancy in the main sun and beach sites. With unbalanced panel data and the FGLS estimator, the function of the occupancy rate was examined empirically. It was corroborated that that in places with greater affluence and where travelers prolong their permanence, they are more inclined to show better performance in the variable analyzed. However, three- and four-star establishments contribute to a greater extent. In this sense, the strategies of growth of the hotel infrastructure of three and four stars are relevant due to the increase in demand that they have experienced in the period studied, as long as they do not neglect policies that consist of attracting consumers to hotels of five and two stars.