The creation and maintenance of regional brand of agricultural products of Inner Mongolia

被引：0
|
作者：
Yao Chun-ling [1 ,2 ]
Wang Hong-shu [1 ]
Zhang Zhan-jun [3 ]
机构：
[1] Northeast Forestry Univ, Coll Econ & Management, Harbin 150040, Heilongjiang, Peoples R China
[2] Inner Mongolia Univ Finance & Econ, Econ Inst, Hohhot 010070, Inner Mongolia, Peoples R China
[3] Inner Mongolia Univ Finance & Econ, Accounting Inst, Hohhot 010070, Inner Mongolia, Peoples R China
来源：
SOFT POWER THEORY DEVELOPMENT, PRACTISE AND INNOVATION | 2013年
关键词：
Inner Mongolia autonomous; Agricultural regional brands; Create; Maintenance;
D O I：
暂无
中图分类号：
D0 [政治学、政治理论];
学科分类号：
0302 ; 030201 ;
摘要：
The Agricultural Regional Brand is the inevitable result of modern agricultural specialization, scale, character and regional, also it reflects the development of a regional agricultural economy and the agricultural industrialization. The obvious geographical and cultural resources of Inner Mongolia autonomous have laid a good foundation for the building of agricultural brands. currently, the regional agricultural brand building and development has made some achievements, and formed a numbers of well-known regional brands in the whole country, but the values of and the market position of these brands does not seem satisfaction. In this thesis, based on the overview of agricultural brands of Timer Mongolia, it analysis the problems which exist in the agricultural brands development of Inner Mongolia, finally, it provides some countermeasures and proposals for the agricultural regional brand's development of Inner Mongolia.
引用
收藏
页码：376 / +
页数：2
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