The Chinese Growing Strategy Research Based on Cultural-Cognitive Institution

被引：0
|
作者：
Zhang Han [1 ]
Zhou Changhui [2 ]
Li Qi [3 ]
机构：
[1] Capital Univ Econ & Business, Sch Business Adm, Beijing 100070, Peoples R China
[2] Peking Univ, Guanghua Sch Business, Beijing 100671, Peoples R China
[3] Beijing Univ Chinese Med, Sch Management, Beijing 100029, Peoples R China
来源：
PROCEEDINGS OF 2014 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY | 2014年
关键词：
Growing strategy; Institution; Cultural-cognitive;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Institution theory has been the important factor impacts on strategy. This paper finds out how the cultural-cognitive institution factors impact on Chinese corporation's growing by analyzing the case of Yili. The corporate growing is not only the result of economic driving. But Yili's growing process is exactly the process of cultural-cognitive system's impacts on enterprise's strategic choice.
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页码：160 / 164
页数：5
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