THE METHODOLOGY OF ASSESSING THE EFFICIENCY OF THE ELECTRICITY SECTOR IN FORECASTING THE DEVELOPMENT OF THE REGIONAL ECONOMY

Currently, the service sector and energy complex appeared numerous business entities that has led to increased competition between them relations. Enterprises of this sector to ensure sustainable development and improve the efficiency of have to improve approaches in the fight for customers, to improve organizational and economic mechanisms. The solution of economic problems associated with low efficiency, lack of investment and risk management in activities of enterprises in the sphere of energy management, calls for new scientific understanding. Acute problems are scientific and practical research to develop methods of performance evaluation, strategy development, competitive behavior and optimization of business processes of enterprises in the sphere of providing energy services. The main objectives of power sector reform: electricity restructuring with the separation of competitive ( production and sale of electricity) and monopolistic spheres in the electric power industry; the preservation of a unified infrastructure of electric power industry, including main power grid infrastructure and Supervisory control system; the liberalization of the electricity market and the creation of competitive relations in the sector of electricity trade; the creation of conditions for inflow of investments into the sector and build new generating capacity. In conditions of strong competition for end consumer retail companies may have limited profit margin from main activities in the form of sales increment in the resale of electricity to consumers. The possibility of increasing revenues energy sales companies are mainly related to the expansion of the services range, diversification, and integration with other energy companies, in order to find ways to develop and improve the efficiency of enterprises in the sphere of provision of energy supply services, it is necessary to pay attention to the mechanism of activity of the enterprises of the sphere and to reveal its contents. Existing techniques of an estimation of efficiency of activity of the energy enterprises and especially the sphere of provision of energy supply services are not suitable for an estimation of prospects of development of the enterprises of this complex, their application is not sufficiently stimulate the staff to the improvements, and not fully correlated with the goals and strategy of an enterprise. Problems of management of enterprises in the sphere of providing energy services, particularly related to the development and choice of development strategy and competitive behavior, is not sufficiently studied.