FRAMEWORK FOR ASSESSING THE COMPANY'S MATURITY OF DIGITAL BUSINESS TRANSFORMATION

被引：0
|
作者：
Kozina, Melita [1 ]
机构：
[1] Fac Org & Informat, Varazhdin, Croatia
来源：
ECONOMIC AND SOCIAL DEVELOPMENT (ESD): 40TH INTERNATIONAL SCIENTIFIC CONFERENCE ON ECONOMIC AND SOCIAL DEVELOPMENT | 2019年
关键词：
Digital Business Transformation; Framework for Assessing the Digital Business Transformation; Transformation Capability;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Digital business transformation refers to the continuous application of digital technologies focused on the design of innovative business strategies and business models, new ways of management to provide customers with better products, services and especially experience of their use. There is a different methodology for assessing the company's maturity of digital business transformation. The purpose of the paper is to describe how to manage digital business transformation and apply one of the framework for assessing the company's digital capabilities within Croatian business practice.
引用
收藏
页码：80 / 87
页数：8
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