Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination

被引：13

作者：

Ho, Teck H. ^{[1
]}

Tang, Christopher S. ^{[2
]}

机构：

[1] Univ Calif Berkeley, Haas Sch Business, Berkeley, CA 94720 USA

[2] Univ Calif Los Angeles, Anderson Sch, Los Angeles, CA 90095 USA

来源：

PRODUCTION AND OPERATIONS MANAGEMENT | 2009年 / 18卷 / 04期

关键词：

marketing and operations management; game theory; supply-chain management; revenue management; e-auctions; REVENUE MANAGEMENT; STRATEGIES;

D O I：

10.1111/j.1937-5956.2009.01037.x

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

In this special issue, the contributing authors address several emerging marketing and operations interface problems and develop innovative approaches for solving them. Specifically, by explicitly modeling active consumer behavior under different pricing schemes, the papers in this special issue examine how firms can coordinate their marketing and operations to improve their competitiveness and profit. The papers also provide insights on how to develop and operate new and innovative market mechanisms.

引用

页码：363 / 364

页数：2

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