STATISTICAL APPROACH TO THE DIFFERENCE BETWEEN PUBLIC AND PRIVATE TELEVISIONS IN PRIME TIME TV COMMERCIALS

The purpose of this study is to present media advertising situation in a transitional environment. This paper is focused to statistical analysis of the TV commercials content on the Croatian television channels. The original empirics survey research was conducted tit the random sample, including both, public and private television models, in order to analyse TV commercials, as a firm of modern economic promoting component. The paper put special emphasis on significant differences of the commercials distribution in prime time, between these two television models.