Examining User Acceptance of Mobile Services

被引：0
|
作者：
Xu, Zhengchuan [1 ]
Zhang, Chenghong [1 ]
Ling, Hong [1 ]
机构：
[1] Fudan Univ, Sch Management, Shanghai 200433, Peoples R China
来源：
2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31 | 2008年
关键词：
mobile commerce; adoption; incentive; TAM;
D O I：
暂无
中图分类号：
TN [电子技术、通信技术];
学科分类号：
0809 ;
摘要：
Incentives may affect users' behavior. It is critical to study how users' perception and intention are affected by the incentives. This study presents an extended technology acceptance model (TAM) that integrates incentives into TAM to investigate what determines user mobile commerce acceptance. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates that TAM model is fit for mobile technology adoption, and incentives have significant impact on users' behavior.
引用
收藏
页码：9194 / 9197
页数：4
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