APPROACHES OF COMMUNICATION CULTURE IN THE ECONOMY BASED ON KNOWLEDGE

The economy based on knowledge is a business economy, including all types of businesses build around the Internet in relation with other large and with impact processes like innovation, globalization and lasting development. The pylons of this economy are: the information, the connection of the information and the communication. More than that, the complexity of the processes which are developed within the economy based on knowledge and also their structural changes set off the increased polyvalence and ambiguity regarding both the information and communication. This is because the economy based on knowledge not only limits the horizons but it contributes to the development of the content and complexity of communication. The approach of communication within the economy based on knowledge can be made from at least two perspectives: the information and the integration. Today the world has been conquered by communication, and the communication culture has become a familiar subject for many individuals.