Social marketing of blood donation: an analysis of new donors' predisposition

被引：3

作者：

Souza Barboza, Stephanie Ingrid ^{[1
]}

da Costa, Francisco Jose ^{[1
]}

机构：

[1] Univ Fed Paraiba, Ctr Ciencias Sociais Aplicadas, Campina Grande, Brazil

来源：

CADERNOS DE SAUDE PUBLICA | 2014年 / 30卷 / 07期

关键词：

Blood Donors; Social Marketing; Motivation; MOTIVATION; RECRUITMENT; INTENTIONS; VOLUNTARY; BEHAVIOR; MODEL;

D O I：

10.1590/0102-311X001

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

This article aims to understand the motivational factors that influence individuals to donate blood, in order to support the social marketing measures for recruiting new donors. Based on theoretical research, a structural model was developed to analyze influences and interactions of constructs in individuals' intentions to donate blood. A field survey used a structured questionnaire with a sample of 346 individuals. The analysis included descriptive analysis, evaluation of psychometric consistency, and structural equation modeling with partial least squares estimation. Fear showed a negative influence and the reference group a positive influence on individual predisposition to donate blood. This indicated that social marketing for blood donation can be more effective in encouraging new donors if it remains focused on these two factors.

引用

页码：1463 / 1474

页数：12

共 50 条

[31] Donors' Social-Demographic Profiles and Blood Donation Behaviour: Case Study of the National Blood Centre of Malaysia
Misdi, Yessy Octavia
Ah, Siti Hajar Abu Bakar
Abd Wahab, Haris
ADVANCED SCIENCE LETTERS, 2017, 23 (08) : 7865 - 7869
[32] Blood donors, gamete donors, and non-donors: Motivation to donate and attachment to the donation
Broderick, P
Walker, I
INTERNATIONAL JOURNAL OF PSYCHOLOGY, 1996, 31 (3-4) : 5441 - 5441
[33] ORGAN DONATION IN BRAZIL: ANALYSIS OF GOVERNMENTAL CAMPAIGNS UNDER THE PERSPECTIVE OF SOCIAL MARKETING
Oliveira Rezende, Leonardo Benedito
Veloso e Sousa, Caissa
Pereira, Jefferson Rodrigues
Rezende, Liliane de Oliveira
REVISTA BRASILEIRA DE MARKETING, 2015, 14 (03): : 362 - 376
[34] Avoiding 'marketing myopia' in voluntary blood donation (What is wrong with the promotion of voluntary blood donation?)
Petrovic, I. B.
VOX SANGUINIS, 2006, 91 : 20 - 20
[35] Avoiding 'marketing myopia' in voluntary blood donation (what is wrong with the promotion of voluntary blood donation?)
Petrovic, B.
VOX SANGUINIS, 2006, 91 : 209 - 209
[36] RECRUITMENT OF YOUNG BLOOD DONORS IN OSLO, NORWAY, USING SOCIAL MEDIA AS A MARKETING TOOL
Svenningsen, V
Olaussen, R. W.
VOX SANGUINIS, 2013, 105 : 92 - 93
[37] Context and social perceptions of blood donation in donors found positive for human immunodeficiency virus in France
Duquesnoy, Alice
Danic, Bruno
Santos, Aurelie
Martinaud, Christophe
Woimant, Genevieve
Laperche, Syria
Tiberghien, Pierre
Jauffret-Roustide, Marie
Pillonel, Josiane
TRANSFUSION, 2017, 57 (09) : 2240 - 2247
[38] Labeling of Previous Donation to Encourage Subsequent Donation Among Experienced Blood Donors
Senemeaud, Cecile
Georget, Patrice
Gueguen, Nicolas
Calle, Nathalie
Plainfosse, Candice
Touati, Christelle
Mange, Jessica
HEALTH PSYCHOLOGY, 2014, 33 (07) : 656 - 659
[39] Adverse effects in blood donors after whole-blood donation: a study of 1000 blood donors interviewed 3 weeks after whole-blood donation
Newman, BH
Pichette, S
Pichette, D
Dzaka, E
TRANSFUSION, 2003, 43 (05) : 598 - 603
[40] The donors perceived positive and negative effects of blood donation
Teglkamp, Janni
Handgaard, Linda
Hansen, Thomas
Pedersen, Ole Birger
Rigas, Andreas Stribolt
Mikkelsen, Susan
Erikstrup, Christian
Hjalgrim, Henrik
Paarup, Helene Martina
Burgdorf, Kristoffer Solvsten
Ullum, Henrik
TRANSFUSION, 2020, 60 (03) : 553 - 560

← 1 2 3 4 5 →