Research on the Impact of Retailers' Online Channel on Supply Chain

被引：0
|
作者：
Liu, Hao [1 ]
Wang, Zhiping [1 ]
机构：
[1] Dalian Maritime Univ, Dalian 116026, Liaoning, Peoples R China
来源：
PROCEEDINGS OF THE 30TH CHINESE CONTROL AND DECISION CONFERENCE (2018 CCDC) | 2018年
关键词：
multi-channel; channel selection; pricing; free-riding; sales effort;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
For a Manufacturer who has online direct sales channel, considering the free-riding behavior of consumers, the question of retailers opening the online sales channel was studied in centralized decision making and manufacturers dominated Stackelberg decentralized decision making. Through the theoretical and numerical analysis, following conclusions were obtained. If retailers open online sales channel, the total profit will decrease in centralized decision making. However, in the condition of decentralized decision making, it is favorable for retailers when offline channel has a small basic market share, but it is also favorable for manufacturers when offline channel has a big basic market share. In summary, retailers should better make the decision of opening the online sales channel or not according to the basic market share attic offline channel.
引用
收藏
页码：3641 / 3646
页数：6
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