Service Innovation Capability and Innovation Performance in Distribution Store: A Conceptual Framework

Distribution store and clothing industry in Indonesia has demonstrated critical development and addition more noteworthy consideration in today's business surroundings especially in creative industries. The development of creative industry gives contribution for Indonesia economic. That thing happen because the creativity of the youth society and their courageous in experimenting with innovative ideas. The research aims to study the phenomenon of synergy between service innovation capability and innovation performance in the context of Indonesian distribution store and clothing industry. The aftereffects of this study can be utilized to further support the creative business. The study seeks to develop a model that link two main variables: service innovation capability and innovation performance. This link has been given little attention by prior research particularly in the creative industry. The proposed model is discussed in the paper.