Applications of Mass Customization into Service Delivery System Design: a new research domain

被引:0
|
作者
Tang, Daijian [1 ]
Chen, Jue [1 ]
机构
[1] Zhejiang Gongshang Univ, Tourism & City Management Sch, Hangzhou 310018, Peoples R China
关键词
Mass customization; Modularity; Postponement; Service delivery system; OPPORTUNITIES; MANAGEMENT;
D O I
暂无
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
The paper intends to present clear pictures of research evolution in two research domain based on a thorough literature review: the service system design and mass customization areas, and identifies a necessity for integrating these two areas, namely adopting the concepts of mass customization to guide the service delivery system design to cope with the traditional operation dilemma. This could lead to a new research area for exploration with both great industrial and academic significance. The paper finally presents brief research suggestions to stimulate further research efforts in application of mass customization into the service delivery system design at both macro and micro level.
引用
收藏
页码:2682 / 2688
页数:7
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